O2O era private consultant service mode value

Editor's Note: the author of "eating well" co-founder Wang Hui. Eat well is a digital, intelligent, personalized healthy living diet service management software application services as a whole, is author of "S2C" mode. This paper is "O2O times private consultants service models, for local services can create value."

Will be addressed in this paper is "O2O times private consultants service models, for local services can create value" view.

At home, the first private consultant services, generally considered only the 0.5% can enjoy the service, also has seen service on the tall, have a private doctor in the hospital, have in the Bank, a private financial consultant and a private nanny housekeeper in life. Good private consultant can indeed make a person, a family's lives become more efficient, more freedom. Then a private consultant services in today's Internet age into the 99.5% family as well?

There was a set of data: the latest who data shows that by 2020, global cancer rates will increase by 50%, which will add 15 million cancer patients each year. Not only that, cancer deaths have risen rapidly in the world, in 2007 there were 7.6 million people died of cancer, in 2030 the number may increase to 13.2 million. Ball 20% of new cancer patients in China, 24% of cancer patients in China. Currently every 5 deaths, characteristics of which 1 person died of cancer; and among the 0~64sui population every 4 deaths, which 1 person died of cancer, these data do not include non-health statistics, these are "living on" close associate.

IPhone5 brings the most core functionality is "HealthKit", which is a very good function, good data collection, regardless of user input, but this model will have an epoch-making significance. Apple is cooperating with a number of hospitals in order to collect data and use the data. Duke University Hospital, Oschner Medical Center in Louisiana and is one of the first to join HealthKit two hospitals. As Apple and hospitals in order to get data from the user as much as possible, in order to conduct more in-depth studies. The more data available, more know it, it is better able to help with our personalized treatment options, HealthKit will be key to open the door step. In the future, we can conclude that HealthKit surely will give rise to become a private consultant services platform.

This is a great company to do great things, then as a domestic venture companies, what can we do, what I should to do a depth of personal service. O2O local living services has been open, we believe that 90% local services are built around "mouth", then we have today from the "mouth" to do some study, this is the direction we have been studying.

Below the picture will be a good model for our interpretation of personal adviser service:

This model is divided into modules and manual services, namely S2C service (Service To Consumption), clear and easy to understand, can clearly tell the story behind the plot.

Intelligent module main is divided into four block, first block, solution master of knowledge cost, a good of private consultant can solution user of knowledge cost, through phone and the wear type equipment collection to a a people of life data, as environment weather, and personal sleep, and water, and activities, and social, and weight height, and Asia health features, and disease history, and rhythm and so on, based on these data to judge master should needs of nutrition is what, should eat of food is what, food components how match, eat what taste more right, and without master to thinking ; Second block, solution space cost, informed master needs nutrition is what, should eat of food is what, food components between how match, private consultant can know near of catering has most for of dish, near of CAI Shi has most right of food raw materials, in where, how to, how contact; third module, solution economic cost, private consultant recommended near most economic of food, and most economic of food raw materials, price is how many, phase more Yu other of place offers how many; IV module, solution social cost, Private consultants who not only knows the owner's habits, you can find out the host friends for what, like what to eat, like taste, food how to mix more Chinese hospitality.

Artificial (Nutrition Division, health service groups) service main is divided into two part, first part, line Shang service, through online and user for one-on-one of service dialogue, provides personal of diet life health status of track and the feedback, real-time informed and the Guide user diet health life problem; second part, line Xia service, through line Xia door service to user provides face-to-face Exchange, then provides efficient of health management life service.

Overall, not too many jumps, the core is to grab the user's data, based on the data analysis of the needs of the users, and then combined with the personal service to meet the personalized health management services. Judging from the innovation, in the research and development phase of this model is too much trouble, but it is also to provide personalized services truly had to pay, first set up a data model, then the input data, and output data, and data matches the data around, and finally by human intervention and consummate the entire system of private consultants services, this is the most important aspects of building core competitive advantages.

The personal adviser service models of innovation are imagination, service aim to fit everyone's needs met, model is shown to meet the individualized needs of containing a huge amount of information, more personal consultant model services provided has a link, so that users actually experience the personalized service.

Data source and enter

Surviving data based on users, private consultant knows in advance the characteristics and needs of the user, before their service can be reset, service providers and users have provided and get personalized service needs met.

Human service will be more personalized Data what is the Foundation for the development of

Private line service is also available, in accordance with the Division of community, a private consultant 30~50 users can be responsible for their own community. User demand, private consultant through the platform after the scheduled offline responsible for door-to-door. This distribution behavior by private consultancy services to operate beyond the simple delivery of goods, can also be used for face-to-face communication, better understanding of user needs, and establish emotional bonds, for better provision of services later laid a solid foundation.

Live data and medical services

Based on data known the surrounding crowd, specific areas of data distribution, product manufacturers like gourmet food, fresh fruit, nutritional supplements, medicines and so on can be targeted, accurate service.

Private consultant employment

As the participation of enterprises, how to increase the income of private consultants? How to increase the company's revenue? Establish personalized service, with membership as a basis, only charge a service fee and does not charge any other fees, such as commodities trading Commission, distribution fees, and so on, which are returned to the user. User private consultancy services, users pay a monthly private consultant services, such as 388 Yuan/month, increase private income. Among these, the platform from which to extract the platform services. Also use their data platform advantages, cooperation with third parties, and open data access revenue. Thirdly, precision marketing, advertising revenue from businesses made.

How to avoid personal adviser malicious marketing their services, you can establish system of responsibility and the good faith, cooperation under first service system. If a private consultant malicious marketing affects the daily life of users, user complaints can even apply for a refund. Platform integrity, establish good punishment mechanism.

O2O after time is a mission and passion

As an entrepreneur, we should be very aware, O2O is spelled services after the local development model. Service-oriented economy, individual economic trends will be, and will be coming soon. A competing product by "scientific research and commercialization of research and development phase-transition-" we cannot do without any links. Without the preceding steps, only by replication and rapid commercialization of what will give their products the core value of the points, is back again buying time, O2O times now?

Glaxo Smith Kline bribery case how to get to the bottom audit finds clues in

　　Glaxo Smith Kline bribery case how to get to the bottom

　　Drug price issue is related to the vital interests of the livelihood problems of the people, but it is difficult to understand for many Chinese people, why drug prices are so high, why do some of the leading pharmaceutical companies and drug prices in China other countries many times higher. During a tax audit, the Auditors professional perspective key points, and spirit up to the end, leaving no stone unturned, punch, was able to uncover a little known secrets of the pharmaceutical industry.

　　In July 2013, the Ministry of public security to the public for the first time the United Kingdom famous pharmaceutical company Glaxo SmithKline (China) Investment Co Ltd (hereinafter "GE Roche"), some executives were arrested for serious economic crime, Changsha, Shanghai and Zhengzhou, Henan public security organs in accordance with the news of the investigation, public opinion caused great repercussions. In this case by the Ministry of public security as a 2013 ten cases of economic crimes in the first. Of course, the case involves far more than just a drug companies, and medical units, and even government officials. While GE's company was fined for bribery payments 3 billion yuan, was called by the media "Chinese biggest fines in history."

　　From GE's company "bribing" exposure, people finally see the breeding industry corruption in Chinese soil and the unspoken rules between medical and pharmaceutical industry: virtual-high drug costs included in the price of many bribes.

　　This sensational bribery illegal clues to problems around the world, the Shanghai mission office is the Audit Commission in 2011 after a routine audit found and confirmed, and shall be transferred to the public security departments for further investigation.

　　Little-known "River Brigade"

　　In early 2011, the Shanghai mission Office of the Audit Director General Wang (Twitter) (not his real name) led to the IRS audit in a city. During the audit, Wang and Auditors xiaoxiao, Xiaolu, a careful analysis of the company's annual tax return information, high operating expenses such as medicines, cosmetics and other industries as the focus of the audit found a foreign drug companies operating cost of about 600 million Yuan for two years, income 30%.

　　"The auditing profession sensitive to such high operating expenses, most likely hidden behind a ' secret '. Is a virtual column cost of tax evasion, or expensed out get cash? You must take a look at. "They are coordinated by the tax authorities, a number of drug companies on-site visit, and asked them to provide 2009 and 2010 two-year operating expense details.

　　Analysis of pharmaceutical company financial information, pharmaceutical company marketing a large part was paid to travel agents. In these agencies, there are State-owned and private. A company called "Lin Jiang international travel agency" (hereinafter referred to as river travel) is very active in the private company as a supplier in the pharmaceutical companies, and many drug companies are doing business. Survey found that some drug companies and certain State-owned enterprises for the first year, transferred to Riverside the next year travel. This once again attracted the attention of Auditors.

　　The professionalism of Auditors is, not to be missed even one tiny question, because some obscure problem may be hidden behind a huge "black hole". Strong sense of pharmaceutical companies drove the Auditors of "ecological environment" as the object of further study, and the little-known "River Brigade" is extending the investigation essential.

　　According to the information collected at that time, River travel for non-locally incorporated companies, is a registered tourism one of the top ten travel agencies, day-to-day business is the Organization in Shanghai, foreign business people in China and around the world to carry out meetings, Conference, exhibition and training.

　　Accompanied by a tax specialist, auditor to the Riverside travel. This is a small private enterprises, the company employs more than 20 people. However, found in the Riverside travel financial accounts, annual income of 150 million Yuan, traffic is quite impressive indeed could be called one of the top ten travel agencies on the ground. Puzzling is that these revenues are largely from the pharmaceutical companies, not individual tourist income.

　　Auditors through the analysis of river travel accounts master the travel cost method, to find the order does not match the cost of some business, which accounted for in the costs of spending 500,000 yuan several times into the auditor's perspective. The investigation, with more than 2 million eventually was paid to a real estate company in Tianjin. The real estate companies do not have direct business dealings with river travel. Asked financial officers on the issue of the money, hedged financial personnel.

　　Riverside travel exposes all sorts of doubts, the Auditors to quickly make a decision: to Tianjin extends investigation of the facts.

　　Perseverance to track a number of pharmaceutical companies and travel agencies

　　The real estate company in Tianjin, the Auditors investigated the Riverside travel buying situation. In collaboration with the public security organs, the Auditors made a crucial evidence, is buying is a business manager for GE's company, River travel to pay a mortgage. This clue found, laid the groundwork for future GE's corporate bribery incident verification, and Auditors are more firmly on the drug industry to "dip" determination.

　　To answer more and more questions, several adjustments the audit programme. They filter key enterprises from the pharmaceutical companies and travel agencies, split a few extended survey will audit the antennae is continually expanding.

　　From January 2009 to November 2010, dozens of pharmaceutical companies, such as GE's company spent 520 million Yuan on behalf of the Conference, which paid to Riverside travel up to 300 million Yuan. Why is there no organized tourist? Riverside MNB's legal representative Weng's theory is that they were designed specifically for pharmaceutical services, is responsible for its meetings, and so on. Due to the flexible mechanisms, is well-known in the pharmaceutical companies industry.

　　In the extended survey, in-depth travel agencies access to information on the one hand on the other, they also surveyed 5 well-known pharmaceutical firm, and toured in different places in the investigation. The auditor has faced a mountain of information, a multitude of documents was to start, such as travel agent travel itinerary data, these data are guide individuals in custody, incomplete data, material defects, seriously. After obtaining the list of pharmaceutical companies to further extend pharmaceutical enterprises can get a lot of travel, travel agencies and pharmaceutical companies into spider webs in close touch. Because each service of travel agency for a number of pharmaceutical firms, each pharmaceutical company will select different travel agencies to arrange meetings, therefore like a snowball rolling, a lot of work.

　　But with persistent belief, superb operational capabilities and strong sense of responsibility, has finally completed the difficult task of investigation. Ten habits of mobile payment easy to release of

　　"Meeting" is consumed by the who, and who is going to pay

　　Auditors in river travel, for example revealing to reporters how the so-called business services "platform", as well as GE's company with many medical units, medical personnel are made complicit in "sale", and push up the price of drugs.

　　Travel agency after the pharmaceutical company funding received by stages and in groups called throughout the hospital, centers for disease control and prevention, the Medical Association's medical personnel meeting and tour, where most of China's capital city, tourist attractions and places of interest all over the world tourist cities, expensive. For example, GE's industry company in April 2009 invited 12 people in France Cannes meeting, at a cost of 850,800; in October of the same year industry 13 people have been invited to visit Canada Montreal meeting, cost 904,700 July 2010 invites industry nearly 500 people meeting in Chengdu, at a cost of 3.3295 million Yuan. Some tour operators have become illegal pharmaceutical enterprises to medical institutions and transportation interests of professional medical personnel "trader". Only in 2009 and 2010, the Riverside travel GE company, has received more than 25 million Yuan "meeting".

　　Auditors concluded that GE's company probably by a travel agency to cash bribes, sponsoring pharmaceutical industry associations and agencies, such as implementation of extension service "with gold sales" to the small number of functionaries, some of the pharmaceutical industry association and the hospital leadership and bribing doctors.

　　In accordance with the provisions of the drug administration law of prohibited pharmaceutical producing enterprises, trading companies or their agents to any medical institution granting the use of its drugs in the name of head, drug procurement, physicians and other relevant personnel to property or other interests. Prohibition of the head of the medical institution, drug purchasers, on behalf of the physicians and other relevant staff to any accepting drug manufacturers, distributors or their agents for the property or other interests.

　　Meetings of the high fees the audit trail has played a vital role in the future. By police sector investigation found, GE's company more name Middle cadres also suspected positions occupation, like, travel agency claimed organization has 150 people of Conference, GE's company will 150 people of costs playing to has travel agency, but actually, Conference only 100 people participate in, more out of 50 people of funding will left in travel agency of account Shang, for to GE's company Middle cadres rebate, and bribe or organization key characters tourism. For example, GE's company, River travel for the purchase of a real estate company in Tianjin.

　　Xinhua learned from the relevant sources, trading power for money in pharmaceutical industry, commercial bribery, is currently the virtual-high drug prices, and an important reason for excessive drug use, add to the patient's health care cost burden. "Session" pushing up medicine, such as promotion, and pharmaceutical promotion by pharmaceutical companies usually listed under operating expenses.

　　Transfer of investigation get to the bottom

　　"The people's livelihood and social hot spots and difficult problems are of concern to the Audit Department, especially those leading to high cost, difficult problems of ordinary people, as auditors, we have the responsibility and obligation to overcome resistance to check investigation. "Wang Hai said. Auditing industry appears to be a balanced work, it is actually a overcome the difficult jobs, need both Auditors a solid business Foundation and requires perseverance and tenacity and tough to break through.

　　Before and after April 2011, according to the law, auditing Department turned over the clues to the public security organs, and recommended that the relevant departments of the suspected irregularities tunneling to special treatment and commercial bribery. Case subsequently went into law in the fast lane. Police, including GE's company, 4 executives, more than 20 staff of the pharmaceutical companies and travel agencies were filed for investigation by the police.

　　In July 2013, the Ministry of public security published news, Wang led the Auditors to the next audit. These carrier audit personnel, that they feel proud when the criminals are brought to justice, the State and the interests of the people is to save it.

(China Youth daily)

Must gamble collapsed smart bicycle clown

Brought about smart bike now will seem a bit cliché, IT about intelligence cycle articles, many of which are from the Internet thinking with the logic of why bikes intelligence has been tepid, or even simply don't ask, cause after the defeat was seen as a direct insult. While smart bicycle and commentators from the IT industry, both on the same point of view is difficult to crux, eventually led to these reviews will inevitably have nowhere near, and from the perspective of the bicycle industry may be able to reveal more of intelligence shortcomings.

Must gamble collapsed smart bicycle clown

Smart bike is false demand, can be accepted by the user, the key to its original premise of experience can guarantee products provide additional intelligence services. If this is not done, then can determine to a large extent the smart bike is false demand. This issue too early, because the smart bike development from the current view, domestic intelligence far skipped Bike bike manufacturers on the qualification of smart, because the current smart bike don't even have a minimum level of experience, not to mention later that smart like a chicken. Degree of embarrassment is no different from one call dropped, sending text messages late crash talking on a mobile phone hardware configuration, and applied ecology.

Three traditional Kit manufacturers to control the right to speak and the right to bargain

As we all know, suites at the core of the important position of bike like machine hardware in the current size s (Shimano, and SRAM) firmly control the core technology of near monopoly, voice and bargaining power in the hands of two (Campagnolo, MicroShift market share and industry CLOUT far less size s) cases. Even better than mine, both reached out to any one as provider, want to buy a kit to pay in advance, don't be too expensive or no discount.

Thinking the birth of the Internet product is generally configured strong low prices, but smart bicycle industry thinking hard to work. From cost control and pricing advantages for both Kit need to buy, the frame is needed, a variety of smart devices feature is not a chicken is the high purchase price. It's hard to imagine the smart bicycle manufacturers have the courage to do it three tube frame, XT, FOX droppings yellow fork, CR-run Group, the T30 Kit, GARMIN watch all in one product at the same time do a price close to the people and to know this "die a strategic" scale of funding required is no small handwriting of takeout and stick a few bucks can be completed. So I would like to say that when your product, when experience is not dominant, please give me a reason to buy one, why don't I go to tens of thousands of Yuan to buy a top parts lifetime warranty SantaCruz V10 Carbon?

Prices near you will choose?

Many whimsical, said domestic manufacturers market is so high, money Kit just out of control or acquisition of a company in the industry. But the cycling industry over the years, even if the whole car brands such as GIANT, TREK, BMC, strong accessories manufacturers such as Hayes, FOX, FSA, no matter how expansion, core technology when it comes to suite all back down. It is not an exaggeration to say, size s technology is not just rely on the money to accumulate.

NET exposure of millet 997 smart bike

Product experience for the time being, because the bike is generally not very high intelligence, a large part of the product experience or from bike hardware configurations and industrial design. Domestic concept and smart bike manufacturer gimmick is no slouch, but when it comes to technical hard power, low level to surprisingly consistent. Tied all equal and no highlights, basic domestic a few willing to give them two or three lines of the OEM manufacturers to launch products dilemma it is difficult to have a bunch of single explosions occurred.

Want to change the pattern of the existing market, account for a large share of the market for a long time, more users and is a revolutionary new product for the market (such as the Tesla electric car) living in front, so would it be convincing to directly change the original understanding and views of the user. Customer and market focused on results to a large extent, in addition to your birth parents who won't throw money to play with you. But several Giants now developed smart bike, cannot be said to be making quick money is also in the consumption of white fans trust.

High version P85D Tesla in the city of single explosions

To know smart bike is a large part of the potential users are fond of bike is nothing messing expert, concept can fool don't try to play the part of the user, on the qualifications, many enthusiasts are eligible to brainwash you. Cost control is already close to its limit of traditional manufacturers, wanted to win with price break is not possible, in the beginning stage talk smart smart bike is no one buying it.

At similar times, please give me a reason to buy your

As toss mountain bike enthusiasts for many years, I did not see the smart cycle is unique and core competitiveness, in other words you did not give users a good reason, why users to buy your products. Everything's rapid rise and subversion of tradition is its unique core competence, in fact, intelligent and thinking over the years, as is the Internet being bosses "bad" concept. Smart transparent clothing a weak explosion deformable

Millet Meizu's success stems from thought profit management via the Internet or even lose money earned, but in the current configuration of the handset manufacturers products under similar circumstances, millet Meizu's core competitiveness is falling apart, was also difficult. Looking back at Apple, even if it was all the Android camp rival accusations, Apple with its own core competence is still able to maintain high prices and high sales, stickiness is so high that many opponents to shame. Smart cycling where the core competitiveness? Are leaders advocating improvement of eco-smart equipment is mentally retarded as?

Even though public condemnation of Apple products by Android continues to maintain high prices and high sales

According to Apple's existing brand influence and appeal, launched a product under the normal thinking should be able to be sought after items by majority of fruit powder explosions. Apple Watch early in the listing was affirmed unanimously, but even better for Apple, broke after charging the watch needs a day short sales have been worrying. In essence, is the basis of product experience is destroyed, the same price I would rather buy a Casio light kinetic energy. The same way, when your pricing, configuration, the time experiences are not dominant, why did I choose you?

Netizens laugh at up to 20 hours battery life of Apple Watch

Development of the bicycle part manufacturer technical clear, single power rankings part strictly rank, 32 words wanted by bosses to convince users to accept their products is almost impossible, to know the components of the bike configuration level as small as a spokes for a riding experience's influence can be clearly perceived. Trying to "refuses to run" to promote products can only be punished for insulting, should say bikes are not white users. Putting smart word on, a group of industry bosses don't understand cycling culture places the Internet thinking and the Cycling Union want to subvert the traditional industry's success, is tantamount to a dream. In other words Word Smart bicycle not destroyed by smart, but on a bicycle.

Secondly, where smart bikes, is a professional athletic orientation? Urban transport orientation? Beard eyebrows still split. Do you think your product is the Rolls Royce of bicycle, bike enthusiasts see the kills mutt-like non-mainstream image. While shipments of worrying, a brand the first 100 escape the show smacks of. At the end of last year on a bike Summit, a smart bike is head of a three-year period to throw millions of gambling, no one take that traditional manufacturers, imagine if lizi is evidence of this sum of money is completed properly dished.

Must gamble if lizi as proof that the money is properly due to lose

Generally speaking, you can clear this wave of smart bicycle manufacturers failed to kill a way to open a market, but responsibility cannot be imposed on them. It was a difficult start, want to have stability in the Red Sea market is easier said than done. But need to be reminded, and pave the way for everyone, newcomers do not know the rules, but can in addition to Sun brave heart and vote out some innovative things for everyone to see.

Smart bike is good, the road is tortuous

Data from the network view, broad prospects for China's bicycle market, sports bike market growth rate reached 30% per cent year, hard tail mountain bikes purchased the largest proportion of people around on the bike itself, equipment and exercise experience is willing to invest more money in, the major manufacturers ahead of emerging smart layout advantage bicycle market position it is understandable, but unfortunately this attempt did not succeed, I hope you continue

The telecommunications industry fifth reform industry calls for separating infrastructure

　　Reform of SOEs, telecommunication enterprises is a pioneer.

　　History of the telecommunications industry has experienced four major reforms. Since 1994, 1999 old Telecom separated by separation of posts and telecommunications, to the 2001 telecommunications North-South split, most recently in 2008, telecommunications enterprise "five threes" to form a China Mobile, China Telecom and China Unicom (600050, bar) relative stability.

　　7 years since the carriers represented by the overall stability of the telecommunications industry, for the mobile Internet opportunity downstream on the rapid development of the industry, can be said to provide good support, equipment manufacturers, operators or terminals, emergence of a group of globally competitive enterprises.

　　In the "fifth" telecoms reform, there are two obvious thread.

　　In May 2013, the Ministry promulgated the programme for the resale of mobile communications business for signs, the telecommunications market gradually opened up to private enterprise. July 2014 tower company was established as a symbol, for many years to the telecommunications infrastructure, back towards the set.

　　Telecom industry open to private capital, from mobile virtual network operation step by step, expanding to open broadband access network market. Tower company, Tower into the complete operator stock, complete the "three-step" strategy of the first two steps.

　　According to SASAC disclosed that this round in the reform of SOEs, a State-owned enterprise is divided into "public" and "business class", which happens to be reform of the telecommunications industry pain points.

　　As operator of the important support of the information industry, has been playing a lot of public service roles, such as increased network coverage in rural areas, emergency disaster relief, Range Rover TD network under development, the State recently mandated by the "speed drop". Heavy public responsibility at the same time, the telecommunication reform since 1994, all previous results of operators to more "commercial" direction, and operators by revenue and profit-oriented evaluation system for the KPI, add "speed drop" responsibility, SASAC cut sales input operator grass-roots pressure to significantly.

　　How to locate the operator may be matter of reform programmes of the next choice.

　　Telecom is also promoting "mixed ownership" of reform. In 2014, a subsidiary of equity owned by China Telecom reform, some private capital in this district. But SOEs reform is very hot, "mixed", operators are involved in earlier, but stop trying to. Importing small Shang B2C no live

　　Next, under the Eiffel Tower company was first established, after you complete the Tower operators stock asset injection, tower company next "introduction of private capital" will be put on the agenda.

　　Not long ago, three operators a hand again after 11 years of collective rotation, transfer to China Unicom in early China Telecom Chairman Wang Xiao--restructuring which has been repeatedly denied rumors and operators. When China Telecom, Wang has pushed "small contractor" and "mixed ownership" of reform.

　　Results from the rotation, Unicom is less likely to restructure. But in the view of some operator staff, telecommunications industry structure reorganization, may still have some.

　　Eiffel Tower company, dignified operators asset, next, will not under the operator's core network resources? cannot be ruled out that possibility. Carrier "mesh separation", together with virtual operators, Internet companies from an infrastructure company renting equipment, operators are only responsible for operations, the industry has no shortage of voices.

Perseid Meteor Shower to happen the 13th will be a great

　　Journal of science and technology Beijing, August 11 (reporters Xu Bin) to the most suitable for a summer watching the Perseid Meteor Shower. The afternoon of August 13, this is known as one of the three major meteor showers in the northern hemisphere Perseids will reach is enormous. If the weather is fine, and interested members of the public in the evening of 12th and 13th night observations. Light pollution in good areas can expect to see 30-40 meteors per hour.

　　Meteor flux, bright meteors are a major feature of the Perseid Meteor Shower. In 1992, its parent comets return, Perseids Zenith hourly flow rate of more than 400 billion. Next wood comets return until 2126, but each year a maximum Zenith hourly volume of more than 100.

　　"Punctuality" is another feature of the Perseid Meteor Shower. Every year from July 20 to August 20, entered the active phase, and never stood up. Belong to the northern hemisphere and relative to the three major meteor shower quadrant shower and geminids staged during the winter, the Perseid Meteor Shower in the summer debut, more suitable for night waiting for you.

　　Li Xin of the Beijing Planetarium said that during the Perseid Meteor Shower activity, the radiant rises after 22 o'clock to the ideal height, so midnight and night viewing conditions better. Starting from the 70 s of a robot family context

　　Meteor is an asteroid or comet dust into the Earth's atmosphere to form luminous path. The Perseid Meteor Shower from the swift-Tuttle Comet. Astronomy experts, because they could not accurately estimate the meteors will appear in the sky, observed a meteor shower when the eyes do not use radiation, but to observe the surrounding area. Should not be used during the observation telescope. Select an open area, lying on the couch looking at the sky is the most appropriate way of observing.

Let the man enjoy sex and hook but no eggs

　　

 

　　The ancient scholar other than chess piano painting, most like what? it sure is fishing. When it comes to fishing, one may first think of Jiang taigong, after all "bait" these four words are deeply rooted. What? you ask sex fun is what meaning of the title is, of course, because today if you want to talk about fishing slightly ~

　　

 

　　Fishing is a long history of about 50,000 years ago, our ancestors learned to make tools, is very aggressive, found in some ancient ruins a lot of bone fish hooks, if you could not help but sigh, then just fishing and fashion!

　　

 

　　In the book of songs, the monsoon in this chapter, there are "long and slender bamboo fishing Yu Qi" such a sentence, in the spring and autumn and the warring States period, when with a bamboo pole fishing is very popular, and technology so advanced now, fishing is not as hard as before, if not of fishing you can also use a lot of equipment to fish the bait! Industrial robots how China overtaking

　　

 

　　Than ordinary hanging fishing method, called fishing lure fishing method is interesting to many. In fact, it is mainly a Bionic bait, imitating the weaker creatures throw an attack induced by the big fish hook fishing method. "The basic trust between man and man!!!!" If you could not help but sigh, what belly black people think of this kind of loss approach to fishing!

　　

 

　　Fishing is fun, hands-on is very difficult, if the sea had the misfortune to encounter this big guy, ... ...

　　

 

　　You seem only to be dragged away the ... ... (Surfing more fun actually felt rather than wood)

　　

 

　　Technology is developing so fast, is a lot more to most new fishing equipment invented, brain hole opened high, even lure fishing law in the face of these technologies are not so high end!

 

A Japan soy sauce factory has lived 350 years why not

　　Soy sauce is an indispensable spice in daily life. Japan saying called ", finally, soy sauce and fresh start with soy sauce", that is eating Japan cuisine, from beginning to end without soy sauce. While in Japan, talking about soy sauce, first think of the brand is undoubtedly Kikkoman (Kikkoman).

　　In the competitive world of Japan on the soy market, Kikkoman has an unshakable status. Japan about 50% of the soy sauce market is dominated by five large companies, the remaining half was more than more than 1400 medium and small soy sauce manufacturers to carve up. In five large companies, shell if market share is as high as about 31%, the other four companies share the sum less than 20%, Kikkoman YAMASA is 11%, is 6%.

　　However, if you think a strong position in the field of Kikkoman soy sauce only Japan home, it would be a big mistake. In front of giants such as Mitsubishi, Mitsui, Kikkoman's much smaller volume, the annual sales of 3 billion to 4 billion dollars, but Kikkoman was Japan first practicing internationalization and internationalization strategy is one of the most successful companies.

　　In fact, Kikkoman overseas sales and revenue have both exceeded Japan domestic market. Kikkoman 2014 fiscal year financial results showed that its overseas sales have accounted for the company's total sales of 55%, operating profit in overseas markets has been as high as 81% per cent. Among them, the 75% of sales in overseas markets, overseas revenue of 67% from the United States. There is a popular saying was that "in 1956, the Americans know Japan Royal family supplies the Kikkoman soy sauce; the following year, they saw the first Japan Toyota Crown; since then, and they saw the Sony Electronics. "

　　Kikkoman's main product--soy sauce, are now marketing in more than 100 countries and regions worldwide, said Kikkoman soy sauce in the world market share of about 50%. Kikkoman Corporation released the statistics also show that in 2013 in the United States soy sauce market share of more than 55%. Kikkoman (Kikkoman) has become almost synonymous with soy sauce, soy sauce, only, can to contribute to Kikkoman for about $ 2 billion a year in sales.

　　However, globalization is a business, and those around the sauce "pounce" company, its started just a little soy sauce workshop, entrepreneurial origin can be traced back to the middle of the 17th century, has been continuing for more than 350 years. So, how much of a force, to make the Foundation of a company so Evergreen?

　　From the workshop of soy sauce to "eight total cure"

　　Comparative study of other Japan family businesses will find that Kikkoman inheritance: inheritance is the feature I'm afraid "eight rule."

　　Tortoise Shell million company is by three big family of 8 support Home Department of career integration and into, company default of rules is: only allows each support Home Department sent a bit members into company, person can became company director full see personal nature, in competition zhixia, only was recognized most excellent of that bit only can succession, while not excluded select 8 support Home Department yiwai of excellent career managers took over as.

　　This mechanism design, Kikkoman is very different from the other family business, Kikkoman, head of the second group of the company's overseas business fukasawa Haruhiko Mikimoto indicated to the author that, Kikkoman is regarded as traditional Japan family business may not be appropriate. Kikkoman Corporation Honorary President (10th President) Mau son, managing Executive Director Mr Mogi Mogi wood also believed that some sort of sense, Kikkoman is a misreading of the outside world as a family enterprise.

　　However, the Kikkoman information public by June 30, 2015, with three big family closely related to the "company", "Corporation maomuzuo", "limited Club Kushigata", "public welfare Foundation Noda Institute for scientific" holdings, 1.98%, 3.19%, and 1.77%, respectively, is still the major shareholder of the company, Kikkoman, still has some basic features of the family enterprise.

　　In fact, "eight total cure" the formation of this model, has a long history of evolution. Kikkoman was first originated in Japan's Chiba Prefecture Noda area, the region has a wealth of high quality water, since ancient times, is Japan famous soy sauce producers. In 1661, as one family in the area of Noda, Emi Takanashi family 19th Gao Libing Zuo Wei, began his career in soy sauce brewing, opened a small workshop of soy sauce.

　　Another family in the same region-the Mogi family in 1662 the production of miso. However, from the separation of the Mogi family a family (seven francs Mogi right-back door) from 1662 with Gao Libing Zuo Wei to soy. Until 1766, when Mogi family in his own country, also began a comprehensive transformation of soy.

　　In 1814, Nagareyama Chiba area not far from the Noda area, Jiro Ku ku cut lines of the family began to set foot in soy sauce brewing. Then Emi Takanashi family, Mogi family has been known to soy fields, has produced many famous soy sauce brewing.

　　In 1828, the Emi Takanashi been shogunate's and Mogi's production of soy sauce is highly recognized, Mogi family clan (maomuzuoping statesman) 1873 marked "Kikkoman" brand of soy sauce to Australia held world's fair (Expo) exhibition, access is highest award of soy sauce, Kikkoman's reputation grew.

　　Mogi family at the time of the separation, via the flavor of soy sauce 蔵, the burden of initial investment in equipment, pay operating working capital funds and other means, give due assistance to separated family members, the Mogi family has grown to around 1860, the Mogi family of soy production has accounted for more than half the Noda soy sauce production.

　　But at the same time, increasingly fierce competition between kin. To this end, the Mogi family clan called clan branch in 1885 to form a "social" purposes is made by "family, and the family business and sustainable", centering on clan forge Mogi Family Foundation.

　　In 1887, through several marriages, adoptions and other forms, essentially has become a family of Emi Takanashi family and Mogi's family, formally merged to form "Noda soy sauce combination." 1914 outbreak of world war I significant increase in the demand for soy sauce, but once again intensified the unhealthy competition between peers.

　　For, Mogi family (capitalists and the separation total a family 6 home), and Emi Takanashi family, and Ku cut family career integration, 1917 merged established "Noda soy sauce Corporation", elected Mogi family of Mau wood seven lang right-back door (6th generation) for first President, Mogi family capitalists using of "tortoise shell million" was finds for unified trademark, merged Qian of more than 200 more species trademark began to unified, company operation achieved "eight home total rule".

　　For this unique model, Kikkoman, Honorary Chairman, 10th President Mogi Mr Mogi said in an interview, "a family business interests, is incapable of family members involved in the business. …… Although it is not clear who first came in 1917, when eight companies, set a strict rule: every generation only allows 1 person joined the company, and not guaranteed to enter people is bound to be directors of the company. Such custom stand so far. "

　　Meanwhile, Mao wood Mr Mogi believes that "the family business one of the big advantages is that there are a lot of a sense of strong, enthusiastic about the company's people, need to use such advantages. But not to others is also no good, so as long as there is a suitable candidate, President of the company need not get bogged down in family members. "

　　Comes with strict rules of "eight condominium" mode, each only training and selection of the most outstanding members of the company, this eight became another meaning of "opponents" have to enthusiastically to educate their children. It goes without saying that such a model, relatively good to overcome the inherent disadvantages of family business succession.

　　From 1917 to the present, Kikkoman, President of the 13th. Mao wood 6, Emi Takanashi family to return a total of 8 persons, other than the eight family members, 2 of whom, outside professional managers 2 people, Ku family 1 (current President). Furthermore, each Member of the family after entering the company needs to start at the bottom of the sales start, only Emi Takanashi family descendants of the company's Emi Takanashi Koichiro Matsuura said "this is a necessary process." He entered the Kikkoman's first job was selling Coca-Cola, and the Japan Society is almost universal boycott of Coca Cola.

　　After the general strike of Phoenix

　　In fact, in 1917, the company newly established, then suffered a hit of special historical background. In 1918, after the end of world war I, the worldwide rise of left-wing thought, labour movements are frequent. Japan is a large wave of strikes all over the country continue and appear all over the country, "m commotion", the whole society is in angst. "Noda soy sauce" is no exception, in 1919 a first strike in 1921, more and more workers to form trade unions, and to strike. Mogi Chi-lang, President of then-right-back door in the company's "approach to instruction" puts a word in "letting fall of fortune and glory against", and by improving the treatment, improve the system to settle the strike. Apple intends to take over your House all smart

　　In 1927, however, Japan financial panic, stock market crash, banks to suspend business. Under such unrest, large-scale labour movement emerges again. "Noda soy sauce" is experienced as many as 218 days of strikes, the incident was known as the Japan three strikes before the war.

　　Hou as company 5th any President of maomuqisanlang (Mogi family adopted son, and Mau wood friends Mr Mogi of parent, and formerly known as rice Tian Shengzhi, and was as is tortoise shell million company of "ZTE of zu") experienced has this up effect far-reaching of big event, he later in Japan economic news well-known of serial column I of resume book in the memories road: "at employees of mentality has slipped to even company occurred fire are not assist fire of point, this let we realized that, company if became acts has shell, and business lack responsibility and ethics, Employees will lose the professional consciousness and belief. "

　　Mogi, Chairman Emeritus when Mr Mogi also interviewed recalled, "the 1960, I study in Colombia University, United States the University scholars in the study of Kikkoman's strike. Its end result is a company wins, but as important lessons, Kikkoman will load it company ' is '. "

　　Indeed, in 1928 after the strike is resolved, then President of Mogi Chi-lang right-back which was developed for the industrial soul of "she is" (guideline "corporate Constitution"). Clear summary of the soul of the industry cautioned: "not pure profit, is the public tool of society. In addition to outside shareholders, managers also need to consider the interests of employees, geographical society, such as multiple roles. Business objective is to promote country of longchang, national happiness. The establishment of mutual help, love between people, is fundamental to business. "

　　"Disputes", Mao wood Saburo evaluation of friends that go on strike, "that is the integration of 8 into the experiences of big impact for the first time, initially only a loose collection of 8 together, truly consistent solidarity in front of difficulties. If not 8 integration, just 2 or 3, and also compete with each other, then you probably can't survive. "

　　Under it was this hit Phoenix, big events after thorough reflection, Kikkoman is in the development process, attaches great importance to corporate social contribution, as well as relationships with employees, and Kikkoman "globalization strategy 2020" clearly shows that to become "social enterprise of the Earth".

　　"We were brought up to be educated, not the popular saying that a win-win situation, but three parties benefit, in addition to the cooperation between the two sides, but also include community. A commercial activity if not giving back to the community, good for the community, it is difficult to the long-standing "Emi Takanashi family Takanashi Koichiro Matsuura said.

　　This concept, detail throughout the Kikkoman. Last year, the author with the Mogi family members of Mogi, Kikkoman Corporation Executive Executive Directors when they meet for the first time, he handed me a business card extremely thin and light, with a very special material. Mau muxiu explains, "we card materials are all employees of the company not to use wood instead of soy sauce residue recycling. We can through all possible means to promote waste reduction and resource recycling. "

　　"Honest" and "innovation"

　　"What are the conditions for long-term sustainable development?", Mao wood Mr Mogi's answer was "honest" and "innovation". Kikkoman brand and its "pure soy sauce" is closely related to adhere to. It is well known that soy sauce brewing soy sauce and soy sauce can be divided into pure chemical synthesis, pure soy sauce's main ingredient is soy, wheat and salt, ferment often requires months, synthetic added hydrochloric acid to soy sauce is soy and yeast, fermentation time around January.

　　I can not found out the exact statistics, but Chinese media reports said China's circulation of soy sauce, pure soy sauce for only 10% or so, mostly chemical synthesis of soy sauce.

　　But Kikkoman even in times of war and the difficult times after the end of the war, has resisted the production of chemical synthesis of soy sauce. Mao wood Mr Mogi said, "when the war was over, Japan insufficient domestic raw materials, the garrison to press for us production of chemical synthesis of soy sauce. When companies face enormous pressure, but by working to develop the full available pure soy sauce production methods of soybean, which persuaded the garrison. In order to promote the idea of pure soy sauce, when operators or decides to include technology and patents are freely available. "

　　"Such persistence, enhance the credibility of Kikkoman brand and let Kikkoman's increase in market share. On the right things, only faith to work, the road will become wide ", concludes the Mao wood Saburo. Free and open technology and patents, Takanashi Ichiro asked, "this sounds stupid? but actually obtained the trust of consumers. Seemingly stubborn family precepts actually contain truths, such as our family motto 9th ' benevolence should be extended to all biological species. We understand that new technologies should be used to benefit the world. "

　　Just as Japan Konan University School of management Professor, family business, President of the cangkemin material puts it, "realized the Foundation sustainable management of Japan the great secret of the enterprise, is that such companies tend to have strict operational discipline. Mostly through the Government Gazette, family forms, clear business rationale and objectives, and on the understanding and heritage from generation to generation. "

　　Mao wood Mr Mogi Mogi, Kikkoman Corporation Executive Executive Directors surveyed also said, "although I don't really understand the details of the Constitution of the family of eight, but in ' honest ' on this point, eight is the same. Family precepts have 17 Mogi, a clear indicator of a is ' one of you and as you, remember that Germany, money is at the end, don't forget the beginning ', each slightly different, but the concept itself is the same. "

　　For innovation, Kikkoman currently abroad, especially in Europe and great success in the market, is the best proof. 1970, Kikkoman, in United States, Wisconsin, established when Europe's largest soy sauce factory, Takanashi Koichiro Matsuura recalls that native Americans "not many people can get clear soy sauce and India ink-what is the difference between". Kikkoman requested Japan employee must live in the State of Wisconsin every American community, together with the local people learning English, and Americans commonly used ingredients are all shipped back to Japan to study, to develop the most suitable for local flavor of soy sauce and other condiments.

　　Kikkoman soy sauce from one workshop to grow into an international enterprise, the current President of Ku qiegongzhang (13th, members of the Ku family) think reason lies in continuous innovation. In Kikkoman's view, tradition and innovation are not contradictory, but organically integrated. Ku said that "the so-called traditional, but innovation has accumulated. "

　　In fact, Kikkoman is extremely stick to tradition. For example, Kikkoman has an interesting tradition: even in the overseas factories, will adhere to Shinto ceremony was held. "Even in the United States and the Netherlands to set up a factory, we will also invite local God guanlai presided over a ceremony around for 2000 years. Because our ancestors believed, only purified lands, Kikkoman is rooting it. "Takanashi Koichiro Matsuura said.

　　For Evergreen, Kikkoman, Honorary Chairman of Saburo Mogi friends has its own experiences, "enterprise of built to last, is to face a variety of challenges, through efforts to correct cycle. Said that the business life of 30 years, usually for about 30 years or so would have encountered a big problem. Whether built to last, the key is whether we can overcome these problems. Cult certainly is not enough, must also take the initiative to deal with, because we are in a positive attitude, so to this day. "

　　Emi Takanashi family Takanashi Koichiro Matsuura said, "the secret is very simple, Darwin's theory of evolution implies a truth, things survive, survive, and not necessarily the strongest or most intelligent species, but those who are most sensitive to environmental changes, fastest reaction, called survival of the fittest. "

　　Emi Takanashi Koichiro Matsuura believes that is built to last the three most important points, "clear selection and methods of succession", "adapt to the environment initiative for change and the need to have operating system in favour of self transformation" and "clear and less popular business philosophy and business ethics."

　　For the future of Kikkoman, Mr qiegongzhang said, "conveys fresh culture takes time to penetrate, the world strategy of the enterprise is the meter of a century. "For the success in Europe and America, Ku President responded dismissively," it's just the two continents of the world. "