Thursday, November 19, 2015

Unmanned technology applied to O2O industry scenarios and policy analysis

  Recently, the United States mountain view, California, UTM Conference convened by NASA (Unmanned Aerial Systems Traffic Management Convention), Amazon drones made by layering "highway" system has revived the industry buzz, and soon got the company's response. Then, Google, Amazon, Freeson communications and Harris 14 companies together joined the led by NASA "unmanned aerial vehicle traffic management system".

  Since 2013 Amazon CEO Bezos Prime Air, disclosed for the first time unmanned parcel delivery plans, express commercial UAV concept began to rise. In September, domestic logistics Giants Shun Feng express began a secret study on UAV courier project, and in March this year, for the first time disclosed details of the distribution plan. Billion euro net express UAV had counted 10 companies plan, you can see the world of logistics Giants joined by drones in intense preparation. Why commercial UAV market so all parties concerned, billion euro net from drones in logistics and distribution scenarios and related policies made the following analysis.

  Very low distribution cost UAV

  Drone is able to be the major concern of Giants and entrepreneurs, on the distribution costs compared to current human transport is a great savings. 2013 according to Amazon reported its annual freight cost up to us $ 6.635 billion, while freight revenue of only $ 3.097 billion, only NET 3.538 billion dollars losses in goods transport, logistics and transport costs as a retail marginal cost is enormous.

  Zurich Federal Polytechnic College Professor Raffaello D'Andrea in through data analysis has no machine of weight, and load, and wind resistance, factors Hou pointed out that: from cost of angle see, 2 kg package 10 km range within and equipment directly related of operation cost for 10 cents, is Shang no machine of daily maintenance and maintenance cost, businesses posted each package of total cost only 20 cents (about 1.3 Yuan Yuan), and current Amazon day up express service for 7.99 dollars ( About 51 million). This Amazon obsessed to achieve unmanned delivery service reasons.

  Similar cases in Australia, rent books in cooperation with Flirtey platform Zookal by drones to significantly reduce the cost of textbook deliveries after Zookal use ordinary express the cost is $ 29.95, and Flirtey offer is only $ 2.99, delivery time has been reduced significantly.

  Low distribution costs can see drones became the main factor in the logistics and transport companies concerned, then what are the application of the pilotless aircraft in specific scenes?

  Retail O2O:

  City distribution of retail products for a living fresh, Super food and daily supplies, currently users have to buy a lot of goods to relief distribution or proportion of reduced distribution costs in order, for the high human cost constraints, on-demand distribution became a problem for door-to-door.

  On the although this class retail commodity of rates sex needs than catering outside sold, but customer for service experience for eventually is more fast more good, home service market recently was open of main reasons is enterprise on with city logistics network of vigorously layout, that current achieved of 2 hours delivery door service, this is currently in guarantee service of based Shang through human distribution can reached of most fast efficiency.

  Billion euro net survey, city distribution whether it is full time distribution or crowdsourcing distribution, each single distribution prices the lowest three kilometers for 5 Yuan, according to the distribution distance gradually increased from 10 Yuan to dozens of Yuan.

  Compared with, no machine of load just while meet has by needed distribution, and rapid served and low cost freight of three points needs, regardless of is a bottle water, and several package potato tablets also or detergent, and bathing dew, daily supplies, are can through no machine express rates by needed served, according to Amazon current of no machine distribution test results, most fast only needed 30 minutes can achieved above items of delivery door, this distribution efficiency and cost undoubtedly will help enterprise further open home service market.

  Catering O2O:

  How often do you encounter such a situation? order takeout often chest put back only to have the hunger, or sent to the cold already, taste bad is hard to swallow.

  This is the take-away food distribution industry a "persistent" problem, on the one hand for the urban traffic congestion, on the widespread distribution of human resources "make up" phenomenon, which means that distribution will not be the first time out of the food, but after accumulating a certain amount then unified distribution to one area, affecting the efficiency of distribution.

  So just imagine a scenario, company has 10 km of the distance between a restaurant takeout at unmanned aerial vehicle 60km an hour, takes only ten minutes on the way to serve not only allow customers to eat hot food, restaurant one can save a lot of take-out delivery charge. 100 000 salary won t save lives in the bottom

  Billion euro net know, Baidu recently sold have joint UAV manufacturer billion aviation technology has carried out drone room of the three-day trial, every single delivery time is approximately 20-30 minutes.

  O2O medicine:

  From the first half of 2015, the main drug home delivery service in the same city the O2O businesses springing up there, marketing moments take on a Red Sea scene. Medicine class part commodity belongs to emergency supplies, for distribution of efficiency of requirements to than retail, and outside sold high out many, wants to quickly open market needs, Enterprise only has from "fast" start, hope from distribution efficiency Shang Woo user occupation market, distribution time from most began commitment of 2 hours, to now of 1 hours, even has Enterprise launched has half hours served of service.

  Still from cost to consider, according to billion Europe network understand, in no subsidies of situation Xia a single drug of distribution costs about is 8 Yuan, although currently most sent drug class APP still in Rob market of burn money subsidies stage, user rarely need for distribution costs pay, but subsidies on Enterprise for eventually not sustainable, medicine O2O platform wants to retained user on must to guarantee stable of distribution efficiency, so in human distribution cost Shang is cannot reduced of, But if this part of the cost by raising the price of goods or delivery costs charged to the users, it is very easy to platform services into a false demand.

  UAV distribution under this scenario is without doubt one of the most natural advantages, UAV courier delivery is targeted at the beginning of such a small volume of emergency medical supplies, such as the United Kingdom BIZZBY sky with Israel Flytrex Sky, for users ' needs, this type of drone design tends to be more compact and flexible in order to facilitate high-speed flight.

  Unmanned aerial vehicle distribution feasibility analysis and related policies

  In unmanned distribution on the feasibility, millions of European networks combining with each company's distribution process design and test results summary of feasibility the following safeguards:

  ① delivery unmanned aerial vehicles generally on the market designed to meet the rain, temperature and other weather conditions.

  II drone distribution will also match a set of logistic monitoring system and mobile terminal (mobile APP) to protect shipping, receiving, and third parties (civil aviation regulator) information in real-time ...

  ③ For more accurate positioning of the user location, drones generally provides two driving modes, both in the far field by GPS position automatically drives to the specified coordinates, and near-field manual precision can be achieved by doing the APP dock.

  II and civil aviation aircraft drone equipped with black boxes, when aircraft inadvertently fall, will cause an unmanned drone company black box, by looking at the flight log, found anomalies of the circuit board, identify the causes in consultation with customers to pay.

  Policies related to:

  Although a UAV commercial applications have been subject to policy restrictions, but unmanned aerial vehicle market has prompted national related departments to speed up the development of relevant standards. In February this year, has tightened his grip on policy and hold FAA (United States Federal Aviation Administration) finally relent to allow small UAVs over and commercial unmanned aerial vehicle requirements will be introduced within a year.

  Domestic support for innovation and pioneering project in recent years due to Internet "+", "made in China" 2025 "and other related policies, in the absence of policy or to be ahead of the United States. In 2013, the Chinese civil aviation authority flight standards Division issued the provisional regulations on civilian unmanned aerial vehicle system driver management, weight not more than 7 kg of mini-UAV flight range in Visual sight distance 500 m radius, the relative height of less than 120 m range without license.

  In November 2014, the State Council and the CMC issued the opinions on deepening the reform of China's low-altitude airspace management, pointed out that China's Shenyang, Guangzhou, altitude below 1000 m 13 cities such as airspace management reform, and strive to 2015 in national push. Marking China's low-altitude airspace resource management of this policy shift from extensive to fine, low-altitude areas will orderly release, this is undoubtedly a major boost for the UAV industry.

  On August 3, 2015, jointly released by the Ministry of Commerce, General Administration of customs and other relevant departments informed of the decision from August 15, maintains export control on some technical specifications a high drone, this country's focus on UAV intellectual property. On August 6, the aircraft owners and Pilots Association (AOPA) drone pilot certification exam was held in Shenzhen, China access to AOPA the first batch of 20 license.

  Billion euro net analysis and UAV management regulations will be the most important Division of airspace routes, unmanned aerial vehicles special use airspace route is the other aircraft in the airspace (such as air) security was also on the flight and ground personnel and upgrading efficiency, the drone in the air logistics and supply chain should be orderly, manageable and secure. According to the aircraft owners and Pilots Association Executive Secretary, Director of the management office drone Ke Yubao said currently for UAV flight range, high isolation space has made it clear, and unmanned airspace regulations enacted by the future, will also join the fusion of spatial drone use and management guidelines.

  Still the same old story, users want a faster horse, Ford options gives users vehicles. To subvert the traditional distribution industry is never a courier run faster. Drones there's going to be an efficiency improvement of the traditional distribution industry as a whole, through automation and control of precision position and drone, not only reducing the high human costs of logistics and transport, greatly improve the efficiency of distribution of goods and services.

  Currently O2O distribution industry can said is in by pretty force to pry moving whole rates distribution market, and through no machine, technology means for O2O distribution industry provides solution programme of enterprise is is rare, analysis currently whole O2O market, user on delivery door service needs actually is established in subsidies of zero cost distribution based on of, once took to subsidies, high frequency needs immediately on will to low frequency even pseudo needs. From the environment as China's labour advantage gone, labor costs will be higher, so you will find the smell-sensitive traditional businesses, such as SF is bigger changes, both in the smart express counter inputs (Feng Chao is) still drones on the distribution of exploration. In short, the opportunity has always been reserved for those who are prepared, and entrepreneurs bet on now, not more look to the future.

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