Traditional consumer SSD and HDD price differentials increasingly reduced or

[Abstract] Samsung will continue to use its 3D TLC advantage of solid state drives improve the share, but SanDisk rapid rise in 2016 NAND Flash memory chip market will continue a price war in the first half.

According to the Computerworld Web site reported that the past 3 years, mainstream consumer SSD prices have greatly decreased every year, estimated that by 2017, and traditional hard drives per GB of storage capacity price gap will narrow to 11 cents (about 0.7 Yuan).

Falling prices also pushed the popularity of solid-state drive in your notebook. Market research firm DRAMeXchange owned by TrendForce according to a report published this year about 24%-25% notebooks are configured with a solid state hard drive.

According to DRAMeXchange, Senior Manager ailun·Chen (Alan Chen), 31% consumer notebooks are configured with a solid state hard drive next year, this ratio will reach 41% by 2017.

Progressively closer

Marking solid state drive four straight quarters of declines in the prices of more than 10%. DRAMeXchange pointed out, however, as they become more popular, adoption rate will be lower than expected this year.

Ailun·Chen says, "as notebook sales below expectations, brand PC manufacturers and distributors reduce SSD purchase. But by 2016, 256GB solid state drives prices closer to the mainstream traditional hard disk, solid state disk adoption rates will continue to rise in the business notebook. "

Computerworld says, although in the past 3 years solid state drive prices, price decreases and less traditional hard disk. During the 2012-2015 period, traditional hard drives the price per GB of storage capacity in 2012 to 9 cents (about 0.58 Yuan)-2015 6 cents (about 0.38 Yuan) each fell 1 cents (about 0.06 Yuan), but by 2017, traditional hard drives the price per GB of storage capacity is expected to be maintained at a level of 6 cents. This means 1TB hard drives will remain average retail price of about US $ 60 (about 384 Yuan), but in many e-commerce could cost less than $ 45 (about 288 Yuan).

In contrast, the 2012 consumer SSD price to 99 cents per GB of storage capacity (about 6.33 Yuan). In 2013-2015, the price per GB storage capacity from 68 cents (about 4.35 Yuan) fell to 39 cents (about 2.49 Yuan), the mean 1TB solid state drive costs about $ 390 (about RMB 2494).

Ailun·Chen said the SSD prices will fall next year to 24 cents per GB of storage capacity (about 1.54 Yuan), 2017 will further drop to 17 cents (about 1.09 Yuan). This means that the average retail price 1TB solid state drive only $ 170 (about 1087).

Consumer solid state drive in the third quarter of this year sales (including retail SSD market) reached 21.6 million dollars.

According to DRAMeXchange said, affected by seasonal factors, the global notebook sales in the third quarter rose to 43.3 million units, MOM 13%.

Retail on the solid state drive market, as prices of NAND Flash memory chips are expected to fall further, dealers added inventory are more conservative. Ailun·Chen said that the solid state drive market sales only slightly increased in the third quarter, disappointing season standards. Twitter founders managed to jobs return to Apple

In Europe, markets in the fourth quarter is the traditional shopping season. Ailun·Chen pointed out that although MacBook sales continue to grow, non-Apple Intel Skylake chips brand notebook already available, quarterly notebook sales continue to suffer the effects of the ongoing inventory adjustments.

DRAMeXchange estimated adoption rates in the solid state drive in the notebook market will grow slightly to about 28%.

Computerworld said because of the NAND Flash memory prices and solid state drive manufacturers active price policy did not stop signs, retail of solid state drives in the fourth quarter the market off season rules. Global solid state drive quarterly sales growth 4%-6%.

DRAMeXchange said, to take advantage of more capacity and improved market share, Samsung, Toshiba, Hynix, Intel and Micron NAND Flash memory chip manufacturers such as 2016 will continue to maintain an active pricing policy in the first half.

Solid state drives strategy, Samsung will continue to use the 3D TLC solid-state hard drive and does not use the DRAM SSD advantages, increase in the PC maker's share of the market. However, SanDisk rapid rise since the middle of this year have already begun volume production TLC SSD and without DRAM solid state drives. Other SSD manufacturers launched with 15 nm 16 NM MLC Flash memory chip products.

Ailun·Chen pointed out that, because of major NAND Flash memory chip manufacturers to use capacity and increase market share in 2016, NAND Flash memory chip market will continue a price war in the first half.