"The world is so big, I want to see the" Chaozhou language urging China to stimulate tourism show strong potential for growth. According to the national tourism administration data, domestic travel 2.024 billion in the first half, an increase of 9.9% domestic tourism consumption 1.65 trillion yuan, an increase of 14.5%. Among them, particularly to outbound tourism growth is, according to the 2015 summer outbound travel's latest inventory report showed that whole summer outbound travel 198% visitors compared to last year.
Tourism situation is grim
Huge armies of tourism, shows the vitality of China's tourism industry. However, behind the bustling, we see the Chinese traditional tourism slipping into trouble:
An advocate for, the vision pathetic drunk
Remember, last year came from Arquitetura Sustent á Vel website photo brush screen friends, turned out to be a world renowned sites like this (no longer believe pictures) post, take you on a taste of the other side of the world famous attractions. Suddenly, those originally stunning have unparalleled of beauty, moments let people plunged has glasses: pure white marble building, with glass, and agate mosaic of Taj Mahal as fantasy General, actually not distance is is garbage muddy to; more than 4,300 years Qian of United Kingdom giant building--giant stone array, quite human not solutions of mystery of mystery Halo, actually just mini of tiny...... Technology makes people sigh photographer outside estimates are only left with infinite surprises.
Coincidentally, the home also has been hype "Fairyland" and once in person at the scene, taste taste is different. "72 temples meeting in a city" of taierzhuang city and mislead the visitor in question laid down more scenic local specialty snacks, Beijing, Shanghai, Nanjing and other well known snack, by making up a story, are all said to myself quite a bit, "can't make head or tail of" feeling. Talk about Internet new ways of e commerce in
Since the traditional tourism given the limits of geographical, environmental and other factors, to a large extent information exists "opaque". This information is used by "opaque", coupled with excessive marketing and packaging, tourists are not difficult to make a comprehensive understanding and judgment before the visit, "fool" became inevitable.
Quality is hard to match the second, attractions tickets prices
According to incomplete statistics, China 5 ticket price in the a-class scenic area many hundred, some even more than 300 yuan; more than a few scenic spots by way of packaging increases, one or two 5-a-class attractions plus some unknown little spot order ticket form of forced sales to tourists, reaching 500 Yuan to a maximum ticket price. For example, the Sichuan city of Mianyang, beichuan Qiang tourist ticket is 465 Yuan Jinhua Hengdian dream Valley votes for 430 Yuan. Huangshan scenic area, the official price of 230 yuan, but if the cable, the overall price up to 550 Yuan.
500 a ticket to a scenic area, accounted for 2% national annual disposable income per capita, far higher than foreign area per cent per month income. Use this money to France Louvre, United States Yellowstone National Park, India Taj Mahal, Japan Fuji all play again to burn. In this regard, the National Tourism Administration also clearly recognized, which is far from conducive to stimulate people's consumption, continuous and healthy development but also detrimental to the area. Because most of the time, tourists spent the money after buying tickets and not fully aware of these historical and cultural attractions. Over time, the ratio imbalance will become a hit in China and spend a sword.
Third, tourists crowd to move
The huge population base, let the Chinese go is "surplus". Even this past summer holidays, even intolerable heat, also hold many people hurried pace. Chest put back, comparable to Expo hot scene still abound, natural world, amusement parks, water attractions, such as how a "hot".
August 16 according to the Zhangjiajie Tourism Department statistics showed that core area tourists July 1.16 million passengers, an increase of nearly 32.7%. From August 1 to 15th of nearly 930,000 people, an increase of nearly 61.5%. Also, most attractions are not effective crowd control, are unpredictable for both scenic or tourist spots of the accurate flow of information, which also let visitors invariably "crash", even in a matter of days, also appeared in this period crowds that is empty for the moment. But these did not seem to discourage tourists mood, Sun, nurtured in the smell of sweat, can still be relaxing, it is a State.
Four, guided problem banning not just
In the course of travel on the ground, there is one problem we have to face, and that is "black Guide" rampage: boldly takes visitors to the Juyongguan pass is called this is the Badaling; tourists because there are no attractions at their own expense was "dumped"; tour guides and tourists to fight each other ... ... In addition, forced shopping, unreasonable low price groups, false propaganda to trick consumers, and chaos abounds. Purpose of the spirit of fun, but the pie is getting trapped. This tour really can't afford! but, in many places, if there is no tour guide, visitors with scenic area of the sign is hard to taste the area's "content".
Virtual reality and problems travel way out
The problems faced in the development of China's tourism industry, with only a Government policy guide and studies of ethics obviously has not effectively "cleared" objectives. So, just want to make the trip to tour the us, there are no easy "live?" the answer is Yes, virtual reality will be a mainstream way.
So, concept fried has long of "virtual reality", what why real? so-called "virtual reality" also for virtual real border (Virtual Reality, referred to VR), is using computer simulation produced a three degrees space of virtual world, provides user on Visual, and hearing, and touch, senses of simulation, let user like being General, can timely, and no limit to observation three degrees space within of things. When the user moves, the computer can immediately perform complicated operations, accurate three dimensional world back video Telepresence. This technology is integrated with computer simulation, computer graphics, artificial intelligence, sensor, display and latest development of network technologies such as parallel processing results are generated by computer-aided high-tech simulation systems.
At present, the more applications of virtual reality technology in the field of gaming. However, in the near future, the application of virtual reality technology in tourism market, namely, virtual reality tours or will become a real breakthrough in the development of the tourism industry. It will allow us to stay at home, and in the world, travel and tourism.
Next, you can choose to travel
Virtual reality tours, may Destination BC part of a concept of impression, the first use of virtual reality technology for development of tourism enterprises, with the Oculus Rift technologies, made the first virtual reality video--The Wild WithinVR Experience. Customized equipment produced for video by 3D printing. 7 is installed around the equipment a special HD camera, picture taken via including helicopters, boats, unmanned aerial vehicles and on foot.
Experience in the process of the finished product, users use the Oculus Rift head-mounted displays, BC province can be captivating oceans, rain forests, mountains and wildlife interact in d video, 360 degree panoramic in the immediate present, like exposure to the vast world of BC province, the scenery was breathtaking.
DestinationBC CEO Masha·waerdeng (Marsha Walden) says: "virtual reality technology applied to tourism industry ... ... BC this new immersive experience way more perfectly the natural beauty of the province. "Virtual reality may be more to the early access travel marketing in order to attract more tourists through this immersive experience in the early, but future developments may be entirely accomplished by virtual reality throughout the trip.
Clearly, virtual reality will become an important direction of development of future travel, sightseeing. However, this does not mean that people no longer need to travel, but virtual reality can help achieve the purpose of preview, planning, presentation, easy itinerary and schedule. Meanwhile, can also help you explore some of the inaccessible destinations. And, in the process, you don't have to trouble, don't fly, without lag, will not run into bugs, bed uncomfortable hotel beds, tipping is not ... ... You only need a few minutes, and a comfortable chair, you can enjoy a cool new travel destinations.
Next, we can also imagine the condition of virtual reality, people will be able to do online, you can get more authentic travel experience. Like the Oculus Rift of ad: my feet or my own; but when I step forward, across the map when a gust of warm wind blows, blowing up my shirt. Sociable, look, I'm standing on the beach in Hawaii! Beach on the rush of the waves, splashing, falling on my face. I just want to reach out and touch the leaves of the coconut trees swaying, shook up the beach at the foot of, the moment I am being sucked into the wormhole. The next second, I found that I was standing in the lobby bar at the luxury Marriott hotel.
Last year, Marriott International to launch the virtual tour experience--"good trip" (Travel Brilliantly), set up in the hotel "teleports" Oculus Rift inside the helmet. Users can use the Oculus Rift to London or Hawaii. In this process, you will feel like you are standing in a ball in the film, around 360 degrees without dead angle, or even your head, feet are images, truly immersive. Indeed, Google's Web History service can take you to anywhere in the world were unable to penetrate the sites, such as complete Pompeii, the mystery of the pyramids.
Tourism will be virtual reality Subversion
Based on the above information, it is clear to see: on the one hand tourism industry is facing growing problems; the other hand technology is becoming an alternative and is loved by more and more enterprises and individual consumers.
It is understood that the first virtual reality experience of the water service in foreign countries, have made some of the first person to eat crabs tasted the sweetness. Thomas Cook in the United Kingdom, and Germany and Belgium in places such as stores, ten are currently offer a VR experience. You just walked into the store, with a VR helmet on, select where you want to go or what you would like to purchase experience: standing in the sea-blue curtains swaying on the balcony of Santorini hotel, or fly a helicopter over Manhattan's skyline. According to Thomas Cook internal data, provides a VR experience service, travel program revenue has increased by 190% in New York.
Therefore, in my opinion, hot is currently in the development phase of the virtual reality industry combined with the tourism industry, will be a new blue ocean market following the game. Virtual reality technology combined with the tourism industry, mainly in the two major markets:
A virtual tourism market, above, said, for the masses just put on this pair of glasses, the world right in front of us. Can be said to be one where a virtual tour where you want highlights, in the Internet age will have a very big market space;
Second, as I travel intelligence, from the "wearable" start article described, combined with glasses virtual reality technology, we can solve communication barriers we can solve our "private tour" problem; the key is also according to visitor preferences, with the data to avoid congestion, give yourself a pleasant travel experience.
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