Tuesday, October 6, 2015

Facebook to enter the live video broadcast into fresh air

9th Apple fall product launches, technology enthusiasts throughout the world, live video through the Internet to watch the launch. Although there is no traditional television, Apple's new products also passed to a user via live video for the first time. Clearly, the network video broadcast more and more common. Earlier, the United States YouTube, Twitter and other social networks, have also begun to users via a Smartphone camera, personal video broadcast to the world. Had never heard of this is the kind of 2B in the

Finally, the world's largest social network Facebook also sit for live video. A few days ago, announced its first part for the accredited journalists provides live video capabilities, the reporter will be big news event occurs, for Facebook the world's more than 1 billion users, for the first time live news.

It also means to quickly broadcast specializing in traditional television, further was the impact of live video on the Internet.

Previously, Facebook had a certified celebrity-oriented users, launch an exclusive application "Mentions", you can get celebrities to publish content, culture fans, and concerned for his comments on social networks. Much of this software, and Facebook not related to ordinary users.

According to the United States Science and technology news site "wired" reports, a few days ago, Facebook announced that Mentions will extend the functionality of the software, it would be to manually authenticate part of journalists, experts and other groups open, in which journalists can use this tool for all Facebook users to broadcast breaking news, insider survey information in public. In addition, the celebrity users can also live video, and network quiz for fans.

Live video are rapidly rising in popularity, YouTube and other platforms well into the traditional television broadcast operations, such as live great music festivals or activities of Internet users.

In the past six months, United States there are two mobile video broadcasting tools, mobile phone welcome, which was acquired by Twitter Periscope, Meerkat and competitors. Simply put, people can use cell phones and the Internet video channel and a worldwide live.

When it comes to news video-streaming service, Facebook product manager for its Mentions Vadim Lavrusik says whatever is in the news is to strengthen the links and news audience, Facebook wants to give journalists better service platform.

Zhiqian, Mentions the main certified celebrity-oriented users, make sure that some users are disappointed, this tool has not achieved much success. Today, Facebook's decision to increase its user base, introducing journalists and experts, the use of this software is also expanded.

Who can obtain certification, use this tool to broadcast news, Facebook says that anyone can apply for, the site will conduct a manual review.

Worth noting is that Mentions the launch time is 2014, when, based on the live video of the Smartphone has not yet caught on. In the United States, Meerkat lighted live market first, in the United States concerned about blockbuster at the South by Southwest music and Technology Conference, bursting in popularity, followed by Twitter emergency acquisition of products not yet release the Periscope Company.

In addition, live video based on phones has become hot in Silicon Valley, and began in the United States national dissemination, but this application is not yet common to all over the world.

Well known is that Facebook with over 1.5 billion active users worldwide, Facebook exclusive advantages in promoting live video.

For a user, if you join the live video content, the traditional see news in the information flow, will say goodbye to the simple patterns of words and pictures, the situation more. This will further prolong the residence time of users on Facebook.

It is reported, and the United States, the Chinese market has also appeared live video tool based on smart phones, but still in its infancy.

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