Recently, the SARFT notice again, decided to expand the TVOS smart TV cable operators in the scope of the operating system. Cable operators in the future launch of OTT set-top box terminal can only be installed and used, such as TVOS1.0, not installed on other operating systems.
This isn't the first time radio and television issued such notices. As early as last March, radio and television had demanded of CATV network company to TVOS1.0 scale tests were carried out, Shanghai, and Jiangsu cable TV and wired as a pilot, to test the water smart TV.
Besides TVOS, now mainstream operating system mainly Android smart TV system, smart TVs and Apple iOS systems Windows systems. In addition, domestic TV makers have also established their own smart TV platform, OMI operating system based on Linux systems such as KONKA, Hisense developed the HITV-0S operating system. These systems are koth, ignited a fierce competition in the field of smart TV.
Radio and television, is simply trying to keep Internet TV market share continue to erode traditional TV.
First, the field of radio and TV content advantages under the impact of the video site is falling apart. TV production in recent years between 14,000 and 18,000 sets, compared with Britain and the United States, South Korea and Japan, the figure comes with gold glitter. Yet in this gorgeous behind the numbers buried skeletons of stillborn is one of the many--at least 1/3 's play has not yet been broadcast is on the bottom. Meanwhile, domestic drama boutique plays low percentage of poor, creation identical, circumstances are homogeneous examples abound.
In comparison, relying on capital and big data analytics, video sites are often able to make to cater to consumers ' perception of movies and programs. Network launched in July this year made the play of the Tomb Raiders notes, online has received 160 million within 5 minutes of play requests and more than 2.6 million VIP on demand. This will no doubt give the "oratorio" a resounding slap.
In fact by far the most popular TV shows, such as the voice of China, the non-Shing disturbance and the happy camp is from the hand of production companies, these companies almost all of the major TV card program, which sold the rights to broadcast programs mainly for radio and TV network name also occupies the largest market.
Surging video sites, however, radio and television for the dominance of the television market is subjected to an increasingly strong impact. It now appears that radio and TV in addition to the large broadcasting there is a big advantage, are out of control in other areas. Despite six months of radio and television has taken a series of measures to strengthen the OTT approvals and content regulation, tried to give respite, the traditional TV industry, but these efforts in the face of market trends looked ridiculous and foolhardy, its retreat in the field has become an indisputable fact.
In terms of channels, radio and television advantage is at stake. From smartphones to a wearable device, the rapid iteration of technology upgrade will liberate consumers from the screen in front of the TV, find the rich and cheap network more convenient possible. This is where radio and television network pathways so hard, strong reasons for pushing their own system, its hope that through this came from behind in the waves of a share of the interconnection of all things. Liu Jiangfeng Dmall founder How do I do supermarkets
TVOS however seems to be a hold up of fools, although radio and television commanding escort all the way, the market and consumers don't buy it.
First risked being called "shameless" risk 7 Internet TV licence, all were sent to broadcasters, named after reorganization of the Internet box, and even banned the broadcast of OTT and move back to the features. Last March, radio and television issued a requirement cable television network company to TVOS1.0 scale tests were carried out, has stressed on many occasions called on local cable TV networks after the company installed in future issues of intelligent terminals such as TV boxes using the TVOS1.0 system, and shall not be installing other operating systems besides TVOS. Radio, evidenced by the heart of nursing calves.
However since the date of introduction, TVOS is placed in a very awkward position, from which it is known as "completely independent" and lay some Android in the upper function and from the application. In fact, most of the smart TV and box are based on the Android kernel development system, powered by Android OS smart TVs account for a total market share of about 90%. Despite a series of policy support, TVOS apparently still Android is far behind me.
Cause this result is, TVOS technologies, applications and layouts are behind other operating systems such as Android. With millions of applications, and large resources, Android has been creating powerful intelligent eco-systems, thus there is great advantage in flow, and this is the real value of smart TV portal.
TVOS, there are now a variety of operating systems available and stable market share is the case back is not easy to build an intelligent eco-systems, lack of applications and system constraints are critical factors. TVOS based, after all, a new systems architecture to develop third-party applications with no small difficulty, and there is no market support, developers and manufacturers are even more reluctant to invest in TVOS energy.
Of course, TVOS also has its good side. Smart TV and OTT market thriving hides behind a standard end chaos, operations, content and services, koth the existing operating system has also led to serious market segmentation, lack of synergy and with the further development of smart TV, Android operating system, such as security problems will become more prominent. TVOS while strengthening supervision of the content, however this property so that it can effectively compensate for security deficiencies. TVOS development and promotion can also be seen as the Administration technically important step in integration of cable TV business.
TVOS future is worrisome, however. Radio and television want to vie with TVOS living room entrance, its rivals not only intelligent TV box TV makers and manufacturers. Hardware, projection TV and screen technology matures; all kinds of intelligent terminals based on industrial chain integration came into being, dazzling. Meanwhile, XBOX and other game consoles have also begun to build intelligent entrance living room. Unless radio can take a more open attitude and actions, or TVOS will most likely become the next COS.
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