Recently, billion joint European network as host of one of the parties was invited to join the doctor hosted the first "action" Forum. Forum ladies and gentlemen from the different perspective deconstructs the present mobile telemedicine business many of the problems and confusion. Billion-European network is an excerpt from you wonderful views of the big readers.
Medical O2O foam:
Doctor Ma Haiping: ① health O2O bubble does exist, but not large enough; II any emerging industries need to do four things: again renewing the original benefit structure, re-cultivate habits of users, recycling processes, enhance the experience. And these require lots of time and money to resolve, so that the appropriate bubble conducive to industry development. When bubbles burst is the time to return to reason, which is good news for users.
The arterial network Li Datao: ① health care industry pain points many existing foam not enough support on the process and technology improvements. II compared to other areas, such as TMT medical O2O bubbles are too small. ③ from industry rules, first bubble, quickly fell into a period of clear, finally get on the right track, so bubbles is normal.
Today's headlines Zhang Lidong: from a consumer's point of view, there is no foam is not important, isn't really solving a problem is the most important.
Billion euro net WB: now medical O2O is still at the early stage of data accumulation stage, when the data until a certain amount of time to form a certain value, may push the directional information later. This process must have a bubble with.
Ma Haiping other wonderful ideas:
Medical O2O four factions Cost analysis of the sharing economy from Airbnb
Medical O2O has four main factions: one is the traditional factions, including doctors, hospitals, pharmaceutical companies and others; the second is the Internet, although there is no medical, but know a lot about Internet play; the media, medical vertical media; four is talking about.
Medical school who firmly believes that other entrepreneurs is wrong, the user/patient dissatisfaction is also wrong. They repeatedly stressed the uniqueness of the medical industry, repeatedly stressed the uniqueness of the doctor, as far as possible to exaggerate medical complexity and medical security, and so on all of these properties, Ma Haiping was not recognized, which is vested in order to prevent others from entering the usual means, so conservatives have no market.
The Internet is divided into two kinds of people, a pure technology is trying to use the Internet as a means to solve some of the problems in the health care industry, like big data, data analysis, data collection, and so on, but it seems a little early. As an industry information must be required only in the case of information rich enough information processing. Another is focused on solving the information asymmetry, increase process efficiencies. A doctor belonging to the latter.
Media people are layman are doing, may pay tuition will be a little higher.
Talking about, staring at the data every day, telling us "how many doctors we have, how many of our patients, we live very much", this is the era of PC games, they have no understanding of the mobile Internet.
Wanted medical O2O fore two rules
1. the essence of the Internet is: users are always the focus.
2. the speed of cooling of the capital market is far more serious than we thought, at least in lasting more than 18 months. So those companies that have already paid, to save flower, not raise money to reflect.
Abandon vertical illusion
Come from the basic law, and any early industry is service oriented. Vertical slowly up after a few years. Now company is not one of the medical industry's most successful vertical disease company, but Baidu. Baidu year medical industry money of the Internet is astronomical. Vertical is very good, but it's hard to commercialization, and commercial interests is considering the pros and cons of the best indicators of a company. So Ma Haiping believes that now is too early in the vertical direction.
B the fill rate instead of the c-terminal end of activity
Ma Haiping believes that medical and education in some ways similar to changing user demands apparently, existing users will not always be to your users. Therefore, b the fill rate instead of the c-terminal end of activity. Whenever the user needs to first time think you can, you do not need too strong retention rates.
In the forums, we are conveying their medical O2O industry optimistic about. Li Datao arterial network founder believes that 19th century health care system since the establishment of the industry as a whole has been in an upward growth trend, no matter how the economy and the healthcare industry never fades. In addition, the medical industry's output doubling every six years, so the next will be better. Billion euro WB from the viewpoint of O2O network founder, now dead of the O2O enterprises mostly because in this not by raising the efficiency improvement of traditional industries. As long as they can provide new value to industry, have the potential to survive.
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