Examine today's mobile phone industry competition between manufacturers, you will find that domestic mobile phone market is a vendetta and lakes, full of bloody. The funny thing is, Android giant Samsung in China down, domestic mobile phone manufacturers will open the "defend" kill Samsung models competing to sound should work together to break through, and Juba the phone Apple iPhone6 new invincible when, Chinese mobile phone manufacturer has launched a "full-scale civil war" model cliques, fighting a price war, bloody battle fiercely. If not the mobile River, it is hard to understand, jungle survival, what of the domestic mobile phone market?
Take this time, hot six months report card. ZTE, and Huawei, and millet, and TCL, and Lenovo, phone manufacturers have bright out has 2015 years first half of shipping volume, from overall data Shang view balanced, no has millet headlines type of chicken blood surging, also no has traditional phone manufacturers was eliminated out of panic, all manufacturers are the do its advantage, market also no absolute of monopoly of Overlord, also no wandering in death edge of weak, all are is sound, normally said this only should is domestic phone industry normal of industry State, but this days media is in brewing a unit "anxiety" Emotions make it hard to understand.
I summarized below, about three kinds of assertions:
First, millet sold 34.7 million units of mobile phones in the first half, 100 million units for the year's sales target at risk. The subtext is, basic patent, like millet, Meizu channel hard work is solid, hunger marketing smile dominated the mobile phone manufacturers in the domestic market, the good days are over.
Secondly, the traditional "cool China" disintegrated, only Huawei shoulei success. The subtext, in this traditional mobile phone manufacturers in the battle for the Internet transition, apart from Huawei, ZTE, TCL, Lenovo and other vendors have failed;
The drop in global market share of China's market, saturation even more than United States and European markets. The subtext, the domestic market is near sunset, domestic mobile phone manufacturers are being forced to have to March to the overseas situation.
Everyone from the subtext is not difficult to read, which argument is actually biased. If the reason, because at present the entire domestic mobile phone market is filled with a Lake, Chinese mobile phone makers are used to "label" "upper school" set yourself in the form of barriers to competition.
Posted label behind of logic actually is Sun concept, to millet for cases, dang other manufacturers are in buried make research, built factory of when, millet throws a "Internet phone" of concept, new of software + hardware + Internet iron man three items play, and real of high price convenience, let its soon will has has huge of fans based and shipping capacity, also for its gaoming of hunger marketing means and fans economic logic, help its in capital markets once won has 45 billion dollars of valuation, Rapid capital boost disloyal to Internet and marketing mobile phone trend slightly pompous, although won the market for the time being, but in the end because of technical and patent issues encountered bottlenecks. But since it is a concept of reproduction cost is not high, and millet cock wire after a counter attack, then its glory, sent the great God, ZTE out of Nubia, Lenovo out of the lemon, TCL now da main Internet phone brand, with a view to their brand labels also can be posted on the Internet. But this trend can encourage some traditional businesses to embrace the Internet, but the concept is still conceptual, having transferred wealth, isn't going to be a mere formality, and eggs.
Lasting sent behind of logic is than shipping volume, to let himself of phone brand appeared in first echelon among, the big phone manufacturers are in best Sun shipping volume, Sun global, and national ranking, urgently through a rigid of old a, and second ranked in consumers heart shaping authority brand image, so, domestic phone birth has a national team lineup, can selected the lineup of phone manufacturers are was considered is now of leader, but its reference standard actually is shipping volume, from first of Chinese cool joint, to Chinese meters charm, M t to China again, and so on, seem to be included in the tier of manufacturers is the future at all. This assertion is obviously biased.
So, how to correctly interpret the 2015 transcript from the major domestic mobile phone manufacturers a Tan?
A, and data displayed, millet and no completed annual 100 million index of half, but does not representative millet mode on has had gas has, millet of development is exists large of bubble not fake, but millet mode really to many too rely on supply chain, and channel business of phone manufacturers provides has a put heavy industry with light mode build out of approach, let a large number of traditional manufacturers, old tree sent shoots, has has new of hope. However, millet patterns over the past two years demonized and reduced shipments from impetuous quiet performance in the market. Lei in announcing shipments also specially emphasized the 34.7 million is the actual data into the hands of consumers, and not the much larger shipments of, lay low convergence a lot. Millet has understood, under the premise of the overall downturn in the market, have a good concept, advocate only bubbles, eventually broken. And this data report is the market retreated from the manic atmosphere of the Internet a tranquilizer, just in time. Recently, millet, hindered the process of globalization is the best example of Meizu, when a return to calm after the Internet, you will find that the statements had been advocating the Internet companies will collectively dumb, they clearly rely on marketing, relying on gimmicks is not a long-term solution, so the millet, Meizu, how to ensure the sustainability of the brand is the next big test. Intelligent feast counting on 28th 29th one plus
II, and Chinese cool joint disintegration, Huawei is keep live has beat, but does not representative ZTE, and cool sent, and Lenovo, and TCL, manufacturers on are is loser, alone behind also followed step step high, and oppo, a skillz does? why so said? because phone industry of competition due what is OS of competition, with in a Ann Zhuo Department camp, domestic phone market impossible has absolute of Overlord, simple by hardware of shipping volume and no operating system Shang of advantage, hard set competition barriers advantage. And, currently most domestic manufacturers competition of are is market share, through playing price war, in early can help phone manufacturers Happy Valley enclosure, but Dang market pattern forming zhihou on will found, by high price circle to of user is no loyalty degrees can statements of, today millet of low price delineated has market, tomorrow appeared a more low price of cabbage on may Subversion off this all. So, with Chinese mobile phone industry look now, there can be no absolute overlord, each manufacturer has its own advantages.
Huawei: Huawei is a good student of good students. Its technology company started of stocky Foundation, let its in hardware and software innovation and supply chain channel Shang are has congenital advantage, in this field to Internet of name set off of transformation tide in the, Huawei also reflect quickly, only this year first half of glory series on nearly 20 million Taiwan, also in overseas market Huawei also has been downwind times, if to assessment a home integrated quality are is strong of domestic phone manufacturers, ought to Huawei MO is.
ZTE: ZTE should be a focusing technique. You hard with external of senses directly evaluation it of bad, in domestic market on the shipping volume and technology innovation performance, index, ZTE are great, but in abroad market ZTE seems to enjoy of is is guomu level of treatment, in most domestic phone (millet, and charm family) are daunting of United States market, ZTE already stand has heel, with and United States mainstream operators and Amazon, and eBay, electric business channel Shang of advantage, ZTE in United States market of performance are over other manufacturers, Qian array child on NBA of Hao gas sponsored, It is strong and confident performance in overseas markets. However, ZTE has not tried to avoid disappointment in the domestic market, recent rumors of ZTE have released a pair of new flagship AXON HIFI, coupled with its flagship intelligent voice stars series phones, it is easy to see, means to seek a breakthrough in the technology House is throwing grenades of technological innovation, and it never has been, a blockbuster.
Lenovo: Lenovo should be a veteran strategist. TechWorld Conference was held earlier on Lenovo, brand innovation as its core strategy, Liu, a veteran more cross-border robbery in his later years, Legend Holdings, investment + diversified industrial development strategy make this PC and the advance of Mobile Smartphone with powerful backing support. Lenovo's largest attraction is the MOTO brand value could, in smartphones as a whole into the decadent State of the moment, a cell phone has strong technical strength of the brand, passed to the user magic much, I think there's only Lenovo's revenue reversed results say it all.
Whole domestic phone market, the home are has the parents, yesterday, you can said a millet can kill all, but Dang all return calm zhihou, in technology, and patent, and software, and hardware, and fans, and overseas market, multidimensional degrees considerations a company of when, you will found, really have is strengths, domestic phone market rendering a site blossom of scene, hard produced a absolute of Overlord, may this is this tablets expansion in the of jungle checks and balances of law's.
Third, the global decline in the share of the Chinese market, but has not yet saturated, but once again goes to zero. Because overseas markets are not domestic mobile phone compete for the best choice, the outside world is very big, but for a manufacturer of high quality requirements, smart-phone market is relatively mature and overseas, a little taste of China the great leap forward, not funny. What was that the domestic market will be saturated? data China Smartphone penetration rate reached 90% per cent, appears to be little space left. But for a angle consider, near two years millet, and charm family, success of take Shang function machine replacement of outlet quickly of growth has up, but they main of core strategy is high price, plainly is low-end machine, and now no has stay development of low-end market, all manufacturers punches focus is will put to in the high-end models Shang, but that batch hand in holding with low-end machine of user groups just from function machine transition came, is belongs to network small white, wants to stimulus they update Diego generation himself of intelligent phone challenge somewhat big.
The root cause lies in China's mobile phone market is saturated, replacement features machine has been completed, manufacturers don't encourage consumers to do updated iteration of the smart phone upgrade. From a species meaning Shang,, intelligent phone fought of battlefield is from function machine replacement of bonus steering to brand for engine of in the high-end models Diego generation bonus Shang, temporarily of market downturn, is low-end market war caused of sequelae where, dang network small white into network up people, phone experience was attention up Hou, new a wave of low-end machine more trendy, will gave birth to more big of opportunities, believes worth each domestic phone manufacturers for a beats.
It is interesting one. web development services
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