O2O era private consultant service mode value

Editor's Note: the author of "eating well" co-founder Wang Hui. Eat well is a digital, intelligent, personalized healthy living diet service management software application services as a whole, is author of "S2C" mode. This paper is "O2O times private consultants service models, for local services can create value."

Will be addressed in this paper is "O2O times private consultants service models, for local services can create value" view.

At home, the first private consultant services, generally considered only the 0.5% can enjoy the service, also has seen service on the tall, have a private doctor in the hospital, have in the Bank, a private financial consultant and a private nanny housekeeper in life. Good private consultant can indeed make a person, a family's lives become more efficient, more freedom. Then a private consultant services in today's Internet age into the 99.5% family as well?

There was a set of data: the latest who data shows that by 2020, global cancer rates will increase by 50%, which will add 15 million cancer patients each year. Not only that, cancer deaths have risen rapidly in the world, in 2007 there were 7.6 million people died of cancer, in 2030 the number may increase to 13.2 million. Ball 20% of new cancer patients in China, 24% of cancer patients in China. Currently every 5 deaths, characteristics of which 1 person died of cancer; and among the 0~64sui population every 4 deaths, which 1 person died of cancer, these data do not include non-health statistics, these are "living on" close associate.

IPhone5 brings the most core functionality is "HealthKit", which is a very good function, good data collection, regardless of user input, but this model will have an epoch-making significance. Apple is cooperating with a number of hospitals in order to collect data and use the data. Duke University Hospital, Oschner Medical Center in Louisiana and is one of the first to join HealthKit two hospitals. As Apple and hospitals in order to get data from the user as much as possible, in order to conduct more in-depth studies. The more data available, more know it, it is better able to help with our personalized treatment options, HealthKit will be key to open the door step. In the future, we can conclude that HealthKit surely will give rise to become a private consultant services platform.

This is a great company to do great things, then as a domestic venture companies, what can we do, what I should to do a depth of personal service. O2O local living services has been open, we believe that 90% local services are built around "mouth", then we have today from the "mouth" to do some study, this is the direction we have been studying.

Below the picture will be a good model for our interpretation of personal adviser service:

This model is divided into modules and manual services, namely S2C service (Service To Consumption), clear and easy to understand, can clearly tell the story behind the plot.

Intelligent module main is divided into four block, first block, solution master of knowledge cost, a good of private consultant can solution user of knowledge cost, through phone and the wear type equipment collection to a a people of life data, as environment weather, and personal sleep, and water, and activities, and social, and weight height, and Asia health features, and disease history, and rhythm and so on, based on these data to judge master should needs of nutrition is what, should eat of food is what, food components how match, eat what taste more right, and without master to thinking ; Second block, solution space cost, informed master needs nutrition is what, should eat of food is what, food components between how match, private consultant can know near of catering has most for of dish, near of CAI Shi has most right of food raw materials, in where, how to, how contact; third module, solution economic cost, private consultant recommended near most economic of food, and most economic of food raw materials, price is how many, phase more Yu other of place offers how many; IV module, solution social cost, Private consultants who not only knows the owner's habits, you can find out the host friends for what, like what to eat, like taste, food how to mix more Chinese hospitality.

Artificial (Nutrition Division, health service groups) service main is divided into two part, first part, line Shang service, through online and user for one-on-one of service dialogue, provides personal of diet life health status of track and the feedback, real-time informed and the Guide user diet health life problem; second part, line Xia service, through line Xia door service to user provides face-to-face Exchange, then provides efficient of health management life service.

Overall, not too many jumps, the core is to grab the user's data, based on the data analysis of the needs of the users, and then combined with the personal service to meet the personalized health management services. Judging from the innovation, in the research and development phase of this model is too much trouble, but it is also to provide personalized services truly had to pay, first set up a data model, then the input data, and output data, and data matches the data around, and finally by human intervention and consummate the entire system of private consultants services, this is the most important aspects of building core competitive advantages.

The personal adviser service models of innovation are imagination, service aim to fit everyone's needs met, model is shown to meet the individualized needs of containing a huge amount of information, more personal consultant model services provided has a link, so that users actually experience the personalized service.

Data source and enter

Surviving data based on users, private consultant knows in advance the characteristics and needs of the user, before their service can be reset, service providers and users have provided and get personalized service needs met.

Human service will be more personalized Data what is the Foundation for the development of

Private line service is also available, in accordance with the Division of community, a private consultant 30~50 users can be responsible for their own community. User demand, private consultant through the platform after the scheduled offline responsible for door-to-door. This distribution behavior by private consultancy services to operate beyond the simple delivery of goods, can also be used for face-to-face communication, better understanding of user needs, and establish emotional bonds, for better provision of services later laid a solid foundation.

Live data and medical services

Based on data known the surrounding crowd, specific areas of data distribution, product manufacturers like gourmet food, fresh fruit, nutritional supplements, medicines and so on can be targeted, accurate service.

Private consultant employment

As the participation of enterprises, how to increase the income of private consultants? How to increase the company's revenue? Establish personalized service, with membership as a basis, only charge a service fee and does not charge any other fees, such as commodities trading Commission, distribution fees, and so on, which are returned to the user. User private consultancy services, users pay a monthly private consultant services, such as 388 Yuan/month, increase private income. Among these, the platform from which to extract the platform services. Also use their data platform advantages, cooperation with third parties, and open data access revenue. Thirdly, precision marketing, advertising revenue from businesses made.

How to avoid personal adviser malicious marketing their services, you can establish system of responsibility and the good faith, cooperation under first service system. If a private consultant malicious marketing affects the daily life of users, user complaints can even apply for a refund. Platform integrity, establish good punishment mechanism.

O2O after time is a mission and passion

As an entrepreneur, we should be very aware, O2O is spelled services after the local development model. Service-oriented economy, individual economic trends will be, and will be coming soon. A competing product by "scientific research and commercialization of research and development phase-transition-" we cannot do without any links. Without the preceding steps, only by replication and rapid commercialization of what will give their products the core value of the points, is back again buying time, O2O times now?